Thailand’s well known startup company Hubba, offers a triple collaborative workplace for entrepreneurs, innovators* and professionals, worked with the Supermachine Studio architecture company to design their new incubation center totally different than before. For the Hubba-to project, the architectural team emphasized to network lines of Hubba’s original logos while creating all the turquoise channels within the whole building.
The project allows investors and entrepreneurs to meet on a common network and to develop entrepreneurs’ ideas through the resources of Hubba business incubation centers. In this sense, Hubba has
collaborated with Sansiri, one of the biggest developers in Thailand, for this important project.
The aim of the company who is providing different conference rooms, workshops, seminar rooms and work spaces for entrepreneurs is to enlarge their customer networks and let entrepreneurs to achieve the idea of “working together” by showing the concept of being “hub”.
The design of the new business incubation center, Hubba-to, was designed by the Supermachine Studio. The architecture team designed the project by taking inspiration of network lines in the company’s original logo. In addition, Supermachine Studio has spread the network system that constists the main theme of the company within the whole building. The turquoise colored channels in different sizes and curves are created as if the idea travels in whole building. Network structure, which reveals a magnificent work when viewed in a visual integrity, also carries the lines of electricity, lighting…etc for other systems. In this sense, the project represents a successful example in terms of innovation and creativity.
Architecture Company: Supermachine Studio
Location: Onnuch Junction, Krung Thep Maha Nakhon, จังหวัด กรุงเทพมหานคร 10110, Thailand
Architect: Yupadee Suvisith
Project Field: 989.0 metrekare
Photograph: Wison Tungthunya
Client: Hubba ve Sansiri İş Ortaklığı