Philips Lighting and international flooring manufacturer Tarkett announced that they are collaborating on a new product for the use of light vinyl flooring in Euroshop 2017, a retail lighting fair held in Dusseldorf, Germany from March 5 to 9.
Focusing primarily on commercial, retail and communal areas, this new product uses interconnected LED technology to deliver messages to visitors who may need assistance or guidance in any area.
The co-existing vinyl flooring contains a translucent formula that allows the thin-profile LEDs to emit brilliance. Each lighting screen can be controlled and programmed with a smartphone application. In this way, retailers can view text in real time, such as advertisements, informational signage, and even social media updates. In addition to vinyl surfaces, the product allows use on a variety of surfaces including natural stone, wood and graphic prints.